XR Talks: Shaping the Future of Commerce, Part I
AR Insider
JULY 24, 2020
Per the above amortization point — and points made last week by M7’s Maher — investing in an AR strategy is a long-game. “If you focus on, say, building one experience, typically that means you’re going to do some kind of production exercise that’s going to be a bit expensive [for] your first one. .
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