XR Today - Augmented Reality tag

MARCH 27, 2024

XR in Telecoms and Media Case Study: Verizon and Snapchat Snapchat Still a Good Marketing Tool, Says Partner Exec Estée Lauder Launches Snapchat AR Makeup Try-On The new augmented reality (AR) advertising expands the reach for brands beyond the pre-capture Lens Carousel, leveraging the potential of the five billion Snaps created every day.

AR 90

AR Portland Ohio Oregon 90

VRScout

OCTOBER 5, 2018

Founded by Gabe Paez, The Wild seeks to do what Google Docs does for collaborative word processing, but instead of fulfilling the role of an organizational tool, this app is meant to serve more creative purposes. .

AR 338

AR Portland Software Architecture 338

Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. By pivoting towards the enterprise market early on, Microsoft managed to create strong and sustained demand for Mixed Reality tools among companies looking to solve real business needs.

Magic Leap 282

Magic Leap Microsoft San Francisco Trends 282

XR for Business Podcast

OCTOBER 4, 2019

So this is a collaboration tool or a platform where people from around the world can go into a virtual space and experience design together. I felt like the value was just astronomical, because our tools right now for doing that are so limited. What tools do I want to enable there? Alan: Let’s break it down here.

Retail 78

Retail Virtual Reality Tools Conference 78

XR for Business Podcast

OCTOBER 4, 2019

So this is a collaboration tool or a platform where people from around the world can go into a virtual space and experience design together. I felt like the value was just astronomical, because our tools right now for doing that are so limited. What tools do I want to enable there? Alan: Let's break it down here. Alan: [laughs].

Virtual Reality 60

Virtual Reality Retail Tools Architecture 60

XR for Business Podcast

OCTOBER 4, 2019

So this is a collaboration tool or a platform where people from around the world can go into a virtual space and experience design together. I felt like the value was just astronomical, because our tools right now for doing that are so limited. What tools do I want to enable there? Alan: Let’s break it down here.

Retail 60

Retail Virtual Reality Tools Conference 60

XR for Business Podcast

SEPTEMBER 4, 2019

At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. In 2016, Paul moved to Portland, Oregon, where he founded Torch to address this very problem. Alan: So it’s really a prototyping tool then.

AR 78

AR Magic Leap Unity Augmented Reality 78