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Snapchat Introduces Sponsored AR Filters for Advertisers

XR Today - Augmented Reality tag

XR in Telecoms and Media Case Study: Verizon and Snapchat Snapchat Still a Good Marketing Tool, Says Partner Exec Estée Lauder Launches Snapchat AR Makeup Try-On The new augmented reality (AR) advertising expands the reach for brands beyond the pre-capture Lens Carousel, leveraging the potential of the five billion Snaps created every day.

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#BuildTheFuture Immersive Collaborative Environments

Tech Trends VR

The Wild , a start-up from Portland, Oregon has just announced an integration with UK-based Igloo Vision to open up new avenues for collaboration and experiential design review for teams working in architecture, engineering, and construction (AEC).

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‘The Wild’ Is A Platform For Collaborative 3D Design In VR & AR

VRScout

Founded by Gabe Paez, The Wild seeks to do what Google Docs does for collaborative word processing, but instead of fulfilling the role of an organizational tool, this app is meant to serve more creative purposes. . If you wanted to pull down a specific car model or piece of furniture for scale, you could do that.

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Demystifying Media

Tech Trends VR

In the University of Oregon School of Journalism & Communication, those postgraduate courses are based in Portland, where they had recently opened their Reality Lab, a state-of-the art immersive facility for students, housed in a lovely historic building in the heart of the town.

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AltspaceVR Offers Social Reach For Organizers In VR

VRScout

Reggie Watts was supposed to come on, and he had somebody opening for him,” said Joshua Young, founder and CEO of Design Reality PDX , a monthly Portland, Oregon networking event that regularly hosts panelists from the VR community. It was the first time they did a large live show in a way that tested the multi-room ability.

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Developing the Future of Mixed Reality

Tech Trends VR

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. By pivoting towards the enterprise market early on, Microsoft managed to create strong and sustained demand for Mixed Reality tools among companies looking to solve real business needs.

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Taming the Jungle of Ideas, with The Wild’s Gabe Paez

XR for Business Podcast

So this is a collaboration tool or a platform where people from around the world can go into a virtual space and experience design together. I felt like the value was just astronomical, because our tools right now for doing that are so limited. What tools do I want to enable there? Alan: Let’s break it down here.

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