ARVR

SEPTEMBER 13, 2022

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

Case Study 246

Case Study Study AR New York 246

ARPost

JULY 15, 2019

The authors specifically looked at the use of AR and VR by Sony, Micheal Kors, and the US Army. To promote the film Escape Room , Sony created VR escape room puzzles that users could use in their browser windows. Michael Kors allowed users to try on sunglasses using an AR filter on Facebook.

Technology 187

Technology AR Dallas Case Study 187

VRScout

SEPTEMBER 26, 2016

Google is set to debut their Daydream platform, Oculus is hosting their third annual developer conference and Sony will finally release their PlayStation VR headset. Educational partners include Chapman University Dodge College of Film and Media Arts and the USC School of Cinematic Arts. October is going to be a busy month for VR.

Conference 150

Conference Los Angeles Case Study Study 150

UploadVR Between Realities podcast

OCTOBER 20, 2016

Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies. The “VR Game Dev” track will tackle platform-specific development, case studies, and tool/service demos. Best VR Experience.

Asia 100

Asia Unity Technology AR 100

Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

Sony 305

Sony Unreal Gaming Entertainment 305