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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 382
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Printing a Model of Light with XR, featuring Bentley’s Greg Demchak

XR for Business Podcast

So you reach out and grab things, controls, models, and it’s all just near interaction with your hands. I mean, a lot of people just– anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they’re like custom one-off apps. We got involved in a hackathon in Boston back then.

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Printing a Model of Light with XR, featuring Bentley’s Greg Demchak

XR for Business Podcast

So you reach out and grab things, controls, models, and it’s all just near interaction with your hands. I mean, a lot of people just– anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they’re like custom one-off apps. We got involved in a hackathon in Boston back then.

article thumbnail

Printing a Model of Light with XR, featuring Bentley's Greg Demchak

XR for Business Podcast

So you reach out and grab things, controls, models, and it's all just near interaction with your hands. I mean, a lot of people just-- anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they're like custom one-off apps. We got involved in a hackathon in Boston back then.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

article thumbnail

Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." We know a little bit about how Google thinks about this.