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Atlas Launches Gen AI-Powered 3D Virtual World Platform

XR Today - Mixed Reality tag

NOVEMBER 16, 2023

This has involved partnerships with some of the world’s largest AAA gaming studios such as Consortium 9, Shrapnel, and Square Enix, with the latter two becoming key investors. GenAI tools engines integrated into the platform can build immersive virtual worlds, designs, and real-time 3D (RT3D) assets on the fly.

Virtual World 90
Virtual World Austria Groups Technology 90
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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

JUNE 10, 2022

So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium. With the potential to unlock the creative side of customers, by allowing the combination of the real and virtual worlds, AR felt like a natural solution for MADE.com and its advertising strategy.

Case Study 73
Case Study Study Augmented Reality AR 73
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