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Atlas Launches Gen AI-Powered 3D Virtual World Platform

XR Today - Mixed Reality tag

This has involved partnerships with some of the world’s largest AAA gaming studios such as Consortium 9, Shrapnel, and Square Enix, with the latter two becoming key investors. GenAI tools engines integrated into the platform can build immersive virtual worlds, designs, and real-time 3D (RT3D) assets on the fly.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

With Augmented Reality tools designed to allow any company to create their own immersive ad experience, Meta has helped a host of companies reconnect with their audience. So far, MADE.com has achieved phenomenal success across the Netherlands, the UK, Switzerland, Germany, France, Austria, Spain, and Belgium.