How XR Fan Engagement Brings Fans Closer to the Game
ARPost
FEBRUARY 21, 2023
NIL in AR The “Pose with a Pro” fan activation presented by the Blue Jackets shows that there is a lot of promise in sports fan engagement with virtual replicas of their favorite athletes. AR publishing platform LDP Studio claims to be part of the first “NILAR” (name, image, and likeness in augmented reality) agreement.
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