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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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XR Market Growth to Top $345.9bn by 2030, Report Shows

XR Today - Augmented Reality tag

Some of the largest takeaways from the report found that the augmented reality (AR) market had taken over 55 percent of global markets in 2021. However, virtual reality (VR) was set to grow from 2022 to 2030, with software making significant gains in the same period. It also estimates that the sector will reach around $345.9

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. I’m looking forward to learning more about RealityKit and Reality Composer. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

And what we realized was there's this kind of massive problem that if you're putting augmented reality over top of the physical world, who owns that data? Certainly wasn't in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who's responsible for it? Well, who does own the digital space?

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who’s responsible for it?

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who’s responsible for it?

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

Today’s episode is with Mike Campbell, executive vice president of Augmented Reality Products at PTC. Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. Mike: June, yep.