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Big XR News from Meta, Apple, Immersive Tech Week, Xreal, and Microsoft

XR Today - Mixed Reality tag

This announcement comes as Meta reinforces its commitment to immersive solutions for work and the industrial Metaverse. ” Clegg added: European business leaders such as Lufthansa, Iveco, Alstorm, and Decathlon are already using immersive technologies to develop products, to train employees, and engage customers.

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. More immersive. Spatial Anchors.

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Big XR News from Microsoft Ignite, Snap, Meta, and Valve

XR Today - Mixed Reality tag

This month could just prove that immersive business solutions will start seeing greater media hype in the next few months leading into 2024, CES, and beyond. At Ignite, Microsoft announced plans to introduce new avatars and immersive spaces to its popular Teams application, widely used for workplace communications.

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Is this a First-Look at Meta’s Next Headset?

XR Today - Mixed Reality tag

Just as the leading immersive technology firm started rolling out its most recent MR headset and Ray Ban Smartglasses, it appears that behind the scenes, Meta’s diverse lineup of XR engineers is working towards the next step of its headset lineup. Is Meta working on another XR headset following the Meta Quest 3?

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Is AI/AR a Paradigm-Shift for Patients?

XR Today - Augmented Reality tag

Leading AR device representatives like Meta, RealWear, and Qualcomm are highlighting how lightweight immersive hardware can streamline work tasks with assistive reality visuals. The research team is working to assist the massive demographic with an immersive solution to help with everyday tasks.

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After its Q3 Reports, Why is Meta Hiring at Reality Labs?

XR Today - Mixed Reality tag

If it can combine the two tools—immersive ads and AR/VR technologies—Meta has the capability to build a sustainable revenue model that can support its hardware efforts over the next product life cycle. This triggered massive layoffs and project closures across companies like Meta, Microsoft, Google, Snap, Salesforce, and many others.

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Big XR News from Varjo, WEF, Snap, and Canon

XR Today - Big XR News tag

Apple’s upcoming smart glasses (or MR headset) may be around the corner. Now, with CoPilot taking shape thanks to a partnership with Microsoft, OpenAI and other firms are helping to define the future of work with AI. Moreover, ChatGPT still sits at the top of technology headlines.