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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Users can also interact with immersive video calls, social media, and gaming applications.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100
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Will Apple, Facebook or Microsoft be the future of augmented reality?

TechCrunch VR

Despite short-term questions, games software/hardware to top $200 billion by 2023. Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Apple ARKit, Google ARCore ). Tim Merel is managing director of Digi-Capital.

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Qualcomm Q3 Earnings Look to Meta, OPPO XR Partnerships

XR Today - Mixed Reality tag

These include a 40 percent slimmer form factor, improved displays and resolution, and Qualcomm’s cutting-edge Snapdragon XR2+. Developers and coders will receive access to Qualcomm’s Snapdragon Spaces, allowing them to develop for the massive ecosystem of applications, games, and content.

China 79
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New startup mixes reality with computer vision and sets the stage for an entire industry

Robert Scoble

Apple later bought his company. I created the first augmented reality app on Apple’s store on this blog. Qualcomm’s head of its augmented reality efforts (Qualcomm makes the inside of Meta’s VR headset), Hugo Swart, tells people my latest “The Infinite Retina” is a must read.

Industry 113
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Did Seebright Just Launch Google Cardboard for AR?

VRWorld

Seebright supports both Apple iOS and Google’s Android, with the Seebright SDK featuring an emulator that works on both platforms. Apple or Google, it doesn’t matter as being platform agnostic is all that counts.” But that’s not all.

Google 40
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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Visual augmented reality became mainstream with Pokemon Go (2016) and Snapchat filters, but its use cases are now moving beyond gaming and entertainment. Extended reality in visual solutions is making the headlines.