AR Insider

JULY 9, 2021

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. Web AR: Best Practices & Case Studies. Participation Generation.

AR 375

AR Case Study Retail Study 375

XR for Business Podcast

JUNE 18, 2019

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That’s like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, “okay, I want that,” right? Oh, I need 10 people with Unity skills. laughs] Alan: Exactly. Dirk: Exactly.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That’s like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, “okay, I want that,” right? Oh, I need 10 people with Unity skills. Alan: Exactly. Dirk: Exactly.

AR 78

AR Machine Learning Augmented Reality Technology 78

XR for Business Podcast

SEPTEMBER 25, 2019

Dirk: That's like the Apple strategy, right? Selling just the CRM system is not possible just yet, but it will be in the future, as more and more case studies come out and people are able to say, "okay, I want that," right? Oh, I need 10 people with Unity skills. Yes -- I played a lot around with the Apple pencil.

AR 60

AR Machine Learning Augmented Reality Technology 60

XR for Business Podcast

DECEMBER 10, 2019

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation.

Real Estate 78

Real Estate AR Magic Leap Brazil 78