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How Will AR Transform Shopping?, Part II

AR Insider

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Game engines such as Unity have driven these prices down in terms of 3D creation and application. Web AR: Best Practices & Case Studies. Participation Generation.

AR 366
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Unity Technologies Hosting Vision VR/AR Summit Asia in Beijing

UploadVR Between Realities podcast

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

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Data Dive: How Scalable are AR Lenses?

ARVR

The latter gets the most attention in AR discussions and case studies. Snap’s Club Unity lens reached 14.7 Google , Pinterest , Shopify and others are likewise in the game. It can reach Super Bowl-sized audiences through viral and engaging brand lenses, while also driving measurable conversions through product try-ons.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years. Tender Claws and Google ARCore. Respawn Entertainment and Unity. Fictioneers and Unity.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

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Making Everyone an Expert, with Scope AR's Scott Montgomerie

XR for Business Podcast

As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. He's shared his knowledge and spoken about some of the most innovative uses of AR at several leading conferences, including South by Southwest, Augmented World Expo, Unity Vision Summit, and XRDC.

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