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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Amazon Technologies Inc. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. Depth mapping with a head mounted display using stereo cameras and structured light. Intel Corp. Facebook Inc.

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How Will Xiaomi’s AR Smart Glasses Square Up with Rivals?

XR Today - Augmented Reality tag

Additionally, the head-mounted display leverages its onboard AON camera for gestures and feature control. Xiaomi attended this year’s event amid the company’s push for its Go Global strategy. Therefore, it remains to be seen what Xiaomi’s IIB strategy is with potential buyers. billion CNY ($245.1

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How Much is Facebook Investing in Spatial Computing?

AR Insider

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. And some filings are as specific as “Compact head-mounted display for artificial reality.”. But the sheer magnitude of risk is commendable.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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The Top Five Retail Technology Trends In 2023

Bernard Marr

In 2023 adopting this hybrid mindset will be a key strategy for retailers looking to continue to build brand awareness and customer loyalty. Retailers, including Hugo Boss , Walmart , and Amazon , allow customers to virtually try on clothing using digital representations of themselves.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Of course, anybody who has a warehouse can be hugely benefited, because you take the functionality of that pad, the barcode, the RF gun, and you put it all in a head-mounted display. Amazon Prime has a series coming up called Good Omens, which is about angels and devils among us in the days before the apocalypse.

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