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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Promising a new and improved way for gamers to connect with the worlds they love, XR could represent a new frontier for entertainment. Respawn Entertainment and Unity. Following a successful experience with Unity Hybrid Scaling for Apex Legends, Respawn decided to work with Unity once again on its new immersive experience.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

You can imagine the potential of such a tool when combined with a mixed reality headset (you could change some furniture in your house, or re-create a virtual environment that has the same shape as your room). More info (LensList contest) More info (DANGEN Entertainment grant). Prizes are up to $10,000! Some news on content.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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All you need to know on Oculus Connect 6: the most important news in one single article!

The Ghost Howls

But they claim having also seen a Unity experience running from it (maybe it will be possible to develop for Horizon with Unity, as it is possible with VRChat), so developers may still be able to create more complex stuff. Unity GPU We recently enabled Unity’s GPU Profiler on Quest and Go. Developer tools.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, and entertainment. The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, and entertainment. The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Sector 5 Digital helps companies transform their brands by creating brilliant digital content for marketing, communications, sales, and entertainment. The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other.