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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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Top Augmented Reality Events For 2023

XR Today - Augmented Reality tag

This year, in 2023, MWC will provide attendees with a great place to learn about 5G, 6G, IoT, and immersive tech. GDC March 20-24th, 2023, San Francisco The Game Developers Conference (GDC) is an informative and educational event where attendees can learn all about the newest technologies influencing the gaming landscape.

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How Are XR Firms Training Sports Athletes and Saving Their Lives?

XR Today - Mixed Reality tag

Germany recently scored a major win at the European U17 Football Championship against France. Taking place in Budapest, Hungary, Germany’s players topped France for the first time in 14 years. Created by AAA Gamestudios, the MandMyGolf5 Academy aims to improve golfer performance with immersive technologies.

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XR Technologies in Service of the Human Experience, with Voices of VR Podcast’s Kent Bye – Part 2

XR for Business Podcast

Because all throughout the 90s, up until– Laval Virtual in France has been running for the last 21 years. And then there’s Amazon, they have Sumerian. So those huge breakthroughs are actually being applied and deployed into these immersive technologies. These are like the major tech companies.

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XR Technologies in Service of the Human Experience, with Voices of VR Podcast’s Kent Bye – Part 2

XR for Business Podcast

Because all throughout the 90s, up until– Laval Virtual in France has been running for the last 21 years. And then there’s Amazon, they have Sumerian. So those huge breakthroughs are actually being applied and deployed into these immersive technologies. These are like the major tech companies.

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XR Technologies in Service of the Human Experience, with Voices of VR Podcast's Kent Bye - Part 2

XR for Business Podcast

And so I feel like there's this metaphor of a blue ocean and a red ocean, where right now there's so much opportunity for these immersive technologies that it's really a chance for people to collaborate and to work with other people on these big initiatives, and that you could actually do a lot of really big important things together.

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XR Podcast Hosts Unite, with Voices of VR Podcast’s Kent Bye – Part 1

XR for Business Podcast

All these different people who are making these 3D objects in these CAD programs, there’s just something that you can make design decisions lot faster when you’re actually immersed into this space. We’ve got AR platforms being hosted by Amazon, by Facebook, by Snapchat, where you can develop your own AR lenses.