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Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times

Next Reality AR

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.

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Data Dive: How Much Does AR Influence Shopping?

ARVR

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. As that process unfolds, AR will become table stakes. Trending AR VR Articles: 1.

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Here Come The Holograms

VRScout

This can be done easily today with—or without—an AR capable cell phone. Augmented Reality will soon be more than cartoony Pokemon and Snapchat Filters (and Facebook’s coming Camera Effects Platform). Screen capture of prototype Star Wars AR game for Disney’s Lucasfilm/Lenovo AR headset.

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Google Tango Brings Mobile 3D Photography to Life

UploadVR Between Realities podcast

But the world is three-dimensional, and so 3D capture is the next big frontier in reflecting our surroundings. Until recently, 3D scanning has been limited to professionals willing to buy expensive hardware and software, and work through intricate workflows. We believe 3D capture is going to be a major driver for VR adoption.

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Top XR Stories of 2019

Tech Trends VR

Taken together, this could signal challenging times ahead for the start-up and possibly have a negative knock-on effect on the AR industry as a whole. Dairy farmers in Russia started testing Virtual Reality on their dairy cows. Cows Like VR Too. Immersive Masterpiece. ” #MeToo. Sony’s Next Move. Valve’s Long Game.

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Distribution methods for VR & AR products into enterprise businesses

AIXR

Enterprise businesses are always looking for new and innovative ways to improve their operations and gain a competitive edge. The adoption of virtual reality (VR) and augmented reality (AR) technology is one way that businesses are seeking to achieve this. Facial recognition and 3D capture of environments.

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SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

UploadVR Between Realities podcast

“It has matured to the point where everybody knows what AR and VR is,” said VR Village Chair Denise Quesnel. Here are some of the notable experience presentations, panels and talks that will be at the event. VR/AR & OPTICS. Experimental Realities. Magic Bench: A Multi-User, Multi-Sensory AR Platform.