2022 Google Samsung Strategy 
Upload VR
JANUARY 12, 2024
Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.
Road to VR
NOVEMBER 30, 2021
As for apps, the AR glasses play bespoke content in pre-defined playspaces, all of which you can download from Google Play, such as Table Trenches , a 1v1 tabletop strategy game. Nreal Light boasts a fairly wide compatibility list, with the following phones offering support: Samsung Galaxy S21 Ultra 5G. Samsung Galaxy S21+ 5G.
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The Ghost Howls
JANUARY 24, 2022
Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Samsung Exynos 2200 introduces ray tracing on mobile.
XR Today - Augmented Reality tag
JULY 21, 2023
After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.
The Ghost Howls
JUNE 21, 2021
PSVR 2 may release during Holidays 2022. According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. Together with this piece of news, Bloomberg also reported that PSVR 2 will feature an OLED display manufactured by Samsung.
Road to VR
FEBRUARY 10, 2022
This comes alongside an alleged partnership with Samsung that would see the development of a wholly new consumer AR device that is rumored to tether to a Samsung smartphone. — Alex Kipman (@akipman) February 3, 2022. There’s some ostensible background radiation related to employee attrition here too.
ARPost
AUGUST 25, 2020
Especially with a host of low-cost VR devices such as the Google Cardboard and Samsung Gear headset, it’s already speculated that marketers will take advantage of this new messaging channel. Moreover, this tool offers a long-term return-on-investment with the right strategy, exceeding the initial cost. Conclusion.
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