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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 301
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Magic Leap Could be a Great Strategic Acquisition

VRWorld

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. Kinect version 2.0

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Oculus CTO John Carmack Talks Immersive Technology On The Joe Rogan Podcast

VRScout

The CTO explains his skepticism of the technology before diving into the unfulfilled promises made by Magic Leap in regards to their Magic Leap One Creator Edition headset. He also references the success of the Microsoft HoloLens within various fields of enterprise. . Image Credit: Joe Rogan Experience. [

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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. It should also be pointed out that, as is the case for every market researcher, predictions can easily be wide of the mark.

AR 247
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And we took that company to $250-million between 2008, 2009 to 2011. So then I get a call in 2011 from my friend, and he says, “Dan, you have to come back.” So this was before Oculus.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And we took that company to $250-million between 2008, 2009 to 2011. So then I get a call in 2011 from my friend, and he says, “Dan, you have to come back.” So this was before Oculus.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. And we took that company to $250-million between 2008, 2009 to 2011. So then I get a call in 2011 from my friend, and he says, "Dan, you have to come back." So is, I think, Microsoft with Hololens.

AR 60