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Extending Retail

Tech Trends VR

Immersive technologies such as Augmented reality (AR) Virtual Reality (VR) and Mixed Reality (MR) which collectively come under the umbrella of – keep up with me here – Extended Reality (XR) are being used by an increasing number of companies to build consumer engagement and enhance the customer experience.

Retail 257
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Charting the Future of XR

Tech Trends VR

L’Oréal, Ford, HTC Vive, Nestlé and more discuss the future of immersive technologies across different industry verticals in the massively popular VRX webinar series. With more than 8,000 sign-ups across the six webinars, VRX have decided to share the recordings with the wider industry, in case you missed out.

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The XR Week Peek (2021.02.08): Quest 2 ecosystem is profitable, App Lab launched, and more!

The Ghost Howls

Facebook has to re-think its content publication strategy: App Lab is a good first step in this sense, but it is not enough. Magic Leap Two is coming at the end of the year. At the end of 2021, we will discover what will be the fate of Magic Leap. If you’re interested, join the Zoom webinar! Learn more.

Apple 360
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The XR Week Peek (2020.01.20): Oculus Go price cut down to $150, Mojo Vision teases AR contact lenses and much more!

The Ghost Howls

Magic Leap and nReal are trying to find an agreement. The trade secrets lawsuit between Magic Leap and nReal is entering a new phase, where the two companies will start a mediation to try to find a settlement. On Friday, 24th, I’m going to moderate a very interesting Webinar organized by XR Intelligence!

AR 205
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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Carter: I’d say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Certainly for the time being, at least.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Carter: I’d say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space. I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they’re… [chuckles].

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

Carter: I'd say the main thing is augmented and mixed reality are growing fast, but mainly in the enterprise space. I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. So they're. Certainly for the time being, at least.