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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Groups Tennessee Los Angeles San Francisco 231
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

FEBRUARY 10, 2023

Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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AR Entertainment Los Angeles Nashville 73
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