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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

O’Neal is set to post the promotion on his Instagram account on Friday, 10 February, revealing the world-first AR experience with technologies from tech partner VideoBomb. The two Bitcoin holders exchanged 10,000 bitcoins for two large Papa Johns Pizzas, sparking a historic surge in interest in Web3 and blockchain technologies.

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