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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

Image courtesy Digital Trends Zune didn’t generate the sort of loyal customer base that Apple had in spades because entering rapidly evolving product categories isn’t easy. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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My predictions for augmented reality in 2021

The Ghost Howls

And this year, we’ll see further growth of this trend, which has still a big untapped potential: many new items to try-before-you-buy, new features available for filters, new popular ecosystems (like WeChat) that are going to adopt it properly. What will see a decreasing trend is everything that is about people going outside.

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The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!

The Ghost Howls

Between leaks, announcements, and official info, we have had this week a glimpse of the future of Meta, which won’t be only about XR but will include also many other trending technologies like AI and 5G. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

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The XR Week Peek (2021.01.11): CES is starting, Facebook smartglasses are coming “soon”, and much more!

The Ghost Howls

Boz has added that he doesn’t want to overhype these devices (to avoid the same error made by Magic Leap), and so he has confirmed that they are not AR glasses, but just smartglasses. So expect them to be able to show you notifications from your phone and nothing more. AR filter creation programs offer always more.

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The XR Week Peek (2020.10.09): All about the Quest 2 launch and much more!

The Ghost Howls

I think this trend will continue and probably in 12 months the support for the Quest 1 will be dropped by many games : the jump in computational power is so big that keeping Quest 1 compatibility would require too much effort for the developers; Facebook has clarified that the new Oculus Link will keep the compatibility with SteamVR.

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The High-end VR Room of the Future Looks Like This

UploadVR Between Realities podcast

The HTC Vive is arguably the best out there, but having to buy a souped-up laptop just to run it, paying full price for brief games that feel more like demos, and trailing a huge cable off your head and fumbling to mount trackers on your ceiling…it’s not ideal. Being able to pick up your VR hardware and take it with you is a big benefit.

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