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How and Why Brand Engagement Is Driving XR Development

ARPost

From a human psychology, or at least market study perspective, with the millennial generation compared to generations before them, the experience becomes more important than the product,” Giglio told ARPost in a call last year. “The What most of these brands have in common is that they offer an experience rather than a product.

Retail 392
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

My mom [who recently experimented with the Meta Quest 2] started to understand this because she was in the form of an avatar in this app, looking at her hometown of Ireland while sitting here in Memphis, Tennessee. It was like the light bulb went off. XR Today: How have you applied creative approaches to developing smart cities?

Industry 120
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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

The game appears fantastic : the graphics are high-level, the interactions are carefully studied to be natural (e.g. That’s why they advise developers to join the Oculus Start program , that gives indie developers hardware and mentoring, supporting the developer during the whole development of the project.

Video 202