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Essential Brand Activation Metrics for Measuring Success

VRPlayin

Measuring the success of your brand activation campaigns is crucial for understanding their impact and optimizing future efforts. By focusing on key brand activation metrics, you can gain valuable insights into your campaign’s effectiveness.

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Creating A Buzzworthy Brand Activation with Social Media

VRPlayin

In today’s digital landscape, social media has become an essential tool for brands looking to create a buzz-worthy brand activation. From engaging with customers to driving brand awareness, social platforms offer a wide range of opportunities to amplify your brand’s message and reach new audiences.

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Unpacking AR Business Models: In-App Purchases, Part II

AR Insider

Advertising (brands pay). Niantic’s follow up title, Harry Potter Wizards Unite has been hotly anticipated due to Pokémon Go’s success. This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. We categorize them as follows: 1.

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Adding a New Dimension to Music in XR, with Goldenvoice’s Sam Schoonover

XR for Business Podcast

Coachella is in a unique situation, where it’s a successful music festival and it’s a successful business, so we have the ability to spend money on experiences like that, while not every festival out there is so lucky. All that and more coming up next on the XR for Business Podcast. Sam, welcome to the show. Alan: Yeah.

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Adding a New Dimension to Music in XR, with Goldenvoice’s Sam Schoonover

XR for Business Podcast

Coachella is in a unique situation, where it’s a successful music festival and it’s a successful business, so we have the ability to spend money on experiences like that, while not every festival out there is so lucky. All that and more coming up next on the XR for Business Podcast. Sam, welcome to the show. Alan: Yeah.

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Adding a New Dimension to Music in XR, with Goldenvoice's Sam Schoonover

XR for Business Podcast

Coachella is in a unique situation, where it's a successful music festival and it's a successful business, so we have the ability to spend money on experiences like that, while not every festival out there is so lucky. All that and more coming up next on the XR for Business Podcast. Sam, welcome to the show. Thanks for having me.

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Project Caliper: the journey of prototyping optimal controllers for VR

The Ghost Howls

I even hope some big brands can take inspiration from some of the features he has introduced in the Caliper controllers. I think the final result of this post is pretty intriguing, and I invite you all to get in touch with Rob over Twitter , or e-mail ( asking me for an introduction) to discuss potential collaborations (or funding?)