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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. 8th Wall has used holograms in brand engagement experiences as well, with the most recent being a July WebAR game featuring a hologram of tennis champion Andy Murray.

Retail 392
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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. Time Warner’s involvement here is crucial, as its influence shaped the technology into the perfect medium for the entertainment industry.