Remove Case Study Remove Google Remove Hardware Remove Unreal
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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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article thumbnail

Building a Better 360 Camera from Consumer to Pro, with Insta360's Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They've created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware's useless with software.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

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Generating Revenue with Ads That Work in AR, with Admix CEO Samuel Huber

XR for Business Podcast

On the web, if you create a website, you can go to Google and you get a tag, and you can put ads and you can make a living out of it. So, I mean, our solution is compatible with all of them, because it’s based on Unity and Unreal and basically on the game engine. They’ve invested so much into hardware and everything.

AR 78
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Generating Revenue with Ads That Work in AR, with Admix CEO Samuel Huber

XR for Business Podcast

On the web, if you create a website, you can go to Google and you get a tag, and you can put ads and you can make a living out of it. So, I mean, our solution is compatible with all of them, because it’s based on Unity and Unreal and basically on the game engine. They’ve invested so much into hardware and everything.

AR 78