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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive case studies from the last few years. Tender Claws and Google ARCore. Respawn Entertainment and Unity. Fictioneers and Unity.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Alan: So, I think Google’s leading. Rori: Yeah, absolutely. Yes, exactly.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Alan: So, I think Google’s leading. Rori: Yeah, absolutely. Yes, exactly.

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Making Everyone an Expert, with Scope AR's Scott Montgomerie

XR for Business Podcast

As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. He's shared his knowledge and spoken about some of the most innovative uses of AR at several leading conferences, including South by Southwest, Augmented World Expo, Unity Vision Summit, and XRDC.

AR 60
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Making Everyone an Expert, with Scope AR’s Scott Montgomerie

XR for Business Podcast

As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. Maybe let’s talk about Unilever, one of the case studies you have listed on your Web site. There was a couple of Google Glass type things. Scott, welcome to the show. .”

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Making Everyone an Expert, with Scope AR’s Scott Montgomerie

XR for Business Podcast

As the pioneer of utilizing AR for industry support and training, Scope AR are partnered with technology leaders such as Google and Microsoft. Maybe let’s talk about Unilever, one of the case studies you have listed on your Web site. There was a couple of Google Glass type things. Scott, welcome to the show. .”

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation. Who’s responsible for it? This is going to be a really interesting space.