XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. For instance: Meta: Meta’s Oculus devices not only work alongside a wide range of different hardware solutions, but they’re also designed to support countless different types of software too seamlessly.

Magic Leap 88

Magic Leap Unity Microsoft Tools 88

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

Apple 512

Apple Oculus China Magic Leap 512

VRWorld

JULY 12, 2017

There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. Ted Schilowitz, Futurist, 20th Century Fox.

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Conference San Francisco Virtual Reality Tourism 49

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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AR Examples Data Head Mounted Display 381

XR for Business Podcast

JUNE 18, 2019

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

AUGUST 5, 2019

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.

Augmented Reality 78

Augmented Reality Virtual Reality Technology Training 78