Remove Automotive Remove Google Remove Magic Leap Remove Unity
article thumbnail

Which XR Firms Are Leading the Charge for Interoperability? 

XR Today - Mixed Reality tag

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Unity Integrations allow users to connect Unity services to popular tools like Discord, Slack, and Jira. The solution also integrates with Unity, Unreal, and even the iOS environment in some cases.

article thumbnail

Interview with Robert Scoble about Oculus Quest 2, Apple Glasses and more!

The Ghost Howls

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. Why can’t it be Facebook, or Magic Leap ? Suzanne Borders, CEO and founder of BadVR, at the company’s office in Marina Del Rey, with a Magic Leap One on.

Apple 512
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Kelly Peng reveals Kura 150° FOV AR glasses expected price and release date

The Ghost Howls

High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. Also, people in entertainment, medical, automotive, military training, and other enterprise sectors are interested in our glasses. The official computational unit runs Android. for fitness).

AR 529
article thumbnail

How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 381
article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients. Alan: Yeah?

article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

Hoffman shares this with Alan, and other philosophies about XR as a great asset to the automotive industry. Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s really interesting; in the automotive world, you have very discerning clients. Alan: Yeah?

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard.