article thumbnail

How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

Retail 392
article thumbnail

The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

So I want to thank all the wonderful women that are part of our AR and VR community for what they do every day and I also wish them the best for their future. I had no news until some days ago, when various Youtubers and professionals publicly or privately claimed that they have been invited to join a private beta of the virtual world.

Video 202
article thumbnail

Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

Amid the rise of emerging technologies, many companies have turned to virtual, augmented, and mixed reality (VR/AR/MR) solutions to initiate next-generational city planning. Every time we design a virtual world, we are able to set these things up as part of our business plan. It was like the light bulb went off.

Industry 126