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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

Retail 392
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

AR 73
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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

So I want to thank all the wonderful women that are part of our AR and VR community for what they do every day and I also wish them the best for their future. nReal adds hands tracking to its AR glasses. nReal is adding another important feature to its intriguing AR glasses. Donate for Nashville. You’re amazing.

Video 202
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Cheetos Launches A Brand New Metaverse Experience

Bernard Marr

Fans can choose from three possible options to resurrect in real life: Cheetos Flamin' Hot Pepper Puffs, Cheetos Flamin' Hot Chipotle Ranch, or Cheetos Nashville Hot snacks. I'm very hopeful for what metaverse technology will unlock.”. Cheetos has a young, passionate fan base,” Stacy says.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

XR has come a long way, baby – and we have one of the technology’s earliest pioneer’s on today’s episode. Now, he and Alan chat about how far the technology has come, and how far it still has to go. You are considered one of the godfathers of this technology. Walter Greenleaf. So great to have you.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

XR has come a long way, baby – and we have one of the technology's earliest pioneer's on today's episode. Now, he and Alan chat about how far the technology has come, and how far it still has to go. Today's guest is Dr. Walter Greenleaf, a behavioral neuroscientist and medical technology developer working at Stanford University.

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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

XR has come a long way, baby – and we have one of the technology’s earliest pioneer’s on today’s episode. Now, he and Alan chat about how far the technology has come, and how far it still has to go. You are considered one of the godfathers of this technology. Walter Greenleaf. So great to have you.