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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App

Next Reality AR

Exhibit A: Forensic Detective: Inside the Crime Scene, a new, iOS-only mobile game for iPhones and iPads, that will be available in the App Store on May 31 (although attendees at CrimeCon 2018 in Nashville will get a sneak peek at the app on Friday). The app uses augmented reality to reconstruct a crime scene in the player's environment.

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Microsoft Now Hosts Free HoloLens Demos Across US & Canada

Road to VR

Haven’t been able to make it to any of the big gaming expos (or you don’t know anyone with the $3,000 AR headset)? Microsoft Stores across the US and Canada are now hosting free HoloLens demos, so you can finally see what the hubbub is all about. Nashville, Mall at Green Hills. Portland, Pioneer Place.

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Cheetos Launches A Brand New Metaverse Experience

Bernard Marr

Fans can choose from three possible options to resurrect in real life: Cheetos Flamin' Hot Pepper Puffs, Cheetos Flamin' Hot Chipotle Ranch, or Cheetos Nashville Hot snacks. Cheetos has a young, passionate fan base,” Stacy says.

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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

So I want to thank all the wonderful women that are part of our AR and VR community for what they do every day and I also wish them the best for their future. nReal adds hands tracking to its AR glasses. nReal is adding another important feature to its intriguing AR glasses. Donate for Nashville. You’re amazing.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

Besides virtual reality, VR Fest has also introduced 3D Film Festival, AR Fest and XR Fest. VR/AR/MR films, games, and interactive projects include a total runtime or viewing time of 40 minutes or less. Accepted projects will be exhibited in the JW Marriott on the 4th floor Tuesday, March 13 – Thursday, March 15, 2018.

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