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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Cheetos Launches A Brand New Metaverse Experience

Bernard Marr

One of the world’s most beloved brands has launched a new immersive metaverse experience, and fans all over the world are hungry to interact with one of their favorite snack icons, just in time for Halloween. Frito-Lay is the $10 billion convenience food division of PepsiCo, Inc., Here’s What You Can Do Inside Chesterville.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

Besides virtual reality, VR Fest has also introduced 3D Film Festival, AR Fest and XR Fest. VR/AR/MR films, games, and interactive projects include a total runtime or viewing time of 40 minutes or less. Accepted projects will be exhibited in the JW Marriott on the 4th floor Tuesday, March 13 – Thursday, March 15, 2018.

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