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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

As virtual reality continues to rise in popularity, more film festivals, both up-and-coming ones and established ones, are opening up virtual reality competitions. Here we selected 37 film festivals dedicated to virtual reality or with VR programs for your reference. Check them out and visit some in 2018!

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