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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

He has become a household name across sports, advertising, film, sports analysis, and music across his 31-year career in professional sports. Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm.

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How and Why Brand Engagement Is Driving XR Development

ARPost

8th Wall also recently worked with Powster to create an AR experience for the horror film “Candyman” that was launched by a user speaking a phrase from the film into their phone. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. 8th Wall.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

As virtual reality continues to rise in popularity, more film festivals, both up-and-coming ones and established ones, are opening up virtual reality competitions. Here we selected 37 film festivals dedicated to virtual reality or with VR programs for your reference. Check them out and visit some in 2018!

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