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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA. I’m going to assume we agree on that.

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Will XR (VR/AR) replace 2D interfaces?

ARVR

Source For a while, I’ve been thinking about if VR / AR (a.k.a The anxiety coming from this question is one of the reasons why I jump into learning Unity 3D and C# instead of learning Javascript. Trending AR VR Articles: 1. Scripting Javascript Promise In Spark AR For Beginners 3. What are your thoughts?

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SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

UploadVR Between Realities podcast

Just a few years ago I found the Oculus meeting room hidden in a corner of the show floor where they were showing the HD prototype of the Rift featuring improved resolution. “It has matured to the point where everybody knows what AR and VR is,” said VR Village Chair Denise Quesnel. VR/AR & OPTICS.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Did Seebright Just Launch Google Cardboard for AR?

VRWorld

Even today, if you own a car with a heads-up display (HUD), you are a user of Augmented Reality. Still, the development of AR applications is extremely difficult due to high barrier of entry. headset (OSVR) for just $299.99 – AR headsets can set you back for thousands of dollars.

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WorldViz VR solutions help university research

Hypergrid Business

Although major game engines now come with built-in support for Oculus and Vive, Vizard’s support for all virtual reality hardware and head mounted display helps save a lot of time and development effort, said Hodgson. The university is now using Unity heavily. I’m anxious to see how that plays out.”

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VR Interface Design and the Future of Hybrid Reality

Leapmotion

Sci-fi movie interfaces are often breathtaking ways to tell a story, but the next generation of AR/VR interfaces will be clearer and easier to use – with a lot less visual clutter. Ultimately, Mike concludes that “as a community, we are discovering the [VR] medium’s unexpected strengths and weaknesses.