Apple Government Oculus Unity 
The Ghost Howls
MARCH 1, 2024
A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).
The Ghost Howls
AUGUST 24, 2020
Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.
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The Ghost Howls
OCTOBER 26, 2020
While Oculus is getting all the glory for the Quest, its competitors are not sleeping. Representatives of the JianXi province and also the vice prime minister Liu He have visited the venue, and the Chinese Government has confirmed its strong interest in VR, that is seen as a strategic technology. Other relevant news.
The Ghost Howls
FEBRUARY 23, 2023
But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.
The Ghost Howls
JANUARY 22, 2021
Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.
The Ghost Howls
JANUARY 20, 2021
From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Not to mention the millions spent on marketing , especially in the US (Oculus was one of the sponsors of NBA, for instance).
The Ghost Howls
MAY 4, 2020
This is why we praise so much the Oculus Quest (1M+ of engaged users) and not the Cardboards (20M devices, almost unused). This money includes all the revenues not related to the main business of Facebook (advertisement), but Facebook has clearly specified that this big increment is mostly related to Oculus hardware and software.
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