Remove Apple Remove Augmented Reality Remove Magic Leap Remove North America
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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. What more would we expect from Apple?

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The XR Week Peek (2023.02.08): Samsung is back to XR, Echo VR gets shut down, and more!

The Ghost Howls

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Anne-Marie: Magic Leap’s doing a workshop. So not just the standard what we’re doing here or on the west coast of North America. A lot of local companies, a lot of really interesting startups.

AR 78
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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Anne-Marie: Magic Leap’s doing a workshop. So not just the standard what we’re doing here or on the west coast of North America. A lot of local companies, a lot of really interesting startups.

AR 78
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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Anne-Marie: Magic Leap’s doing a workshop. So not just the standard what we’re doing here or on the west coast of North America. A lot of local companies, a lot of really interesting startups.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

And what we realized was there's this kind of massive problem that if you're putting augmented reality over top of the physical world, who owns that data? And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation.