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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Our First Look At Microsoft HoloLens 2

VRScout

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. To do that, it had to pass the basic impact tests from several protective eyewear standards used in North America and Europe.

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The XR Week Peek (2023.02.08): Samsung is back to XR, Echo VR gets shut down, and more!

The Ghost Howls

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. So not just the standard what we’re doing here or on the west coast of North America. A lot of local companies, a lot of really interesting startups. And then we’ve got workshops too. Alan: Oh, tell me about the workshop! That’s important.

AR 78
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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. So not just the standard what we’re doing here or on the west coast of North America. A lot of local companies, a lot of really interesting startups. And then we’ve got workshops too. Alan: Oh, tell me about the workshop! That’s important.

AR 78