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XR Talks: Snap Reinforces AR Commitment

AR Insider

B uilding from this week’s analysis of “camera marketing” and its revenue lead among AR subsectors, Snapchat in turn leads the way in that world. AR is not only aligned with the company’s “camera company” mission, but it has shown a direct correlation to revenue growth. AR is a key part of that mix.

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Report: VR in Retail and Marketing to Generate US$1.8 billion in 2022

Tech Trends VR

IKEA and Lowe’s have successfully deployed Immersive Technologies in their stores Click To Tweet. The number one issue we’re hearing from retailers launching AR for eCommerce (Amazon, Build.com, Overstock, Wayfair…) is the management of 3D products,” explains the company’s Co-Founder and COO Mickaël Jordan. “It’s

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