XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 88

Industry Apple Unity North America 88

VRScout

FEBRUARY 25, 2019

One of the more surprising announcements during the presentation, Spatial Anchors serve as a way to share three-dimensional images compatible with Apple’s ARKit as well as Google’s ARCore. To do that, it had to pass the basic impact tests from several protective eyewear standards used in North America and Europe.

Microsoft 312

Microsoft North America United Kingdom China 312

The Ghost Howls

MARCH 8, 2021

If Microsoft commits to building this platform and doesn’t abandon it (a la Google), it can become an incredible tool for us developers. They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. Google stops selling Cardboard viewers.

Microsoft 501

Microsoft Hardware HTC Conference 501

XR for Business Podcast

SEPTEMBER 29, 2020

And then if you take things like Unreal Engine, they're doing concerts on their Fortnite platform. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. You also have North being acquired by Google, so Google's making some strides there.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

And then if you take things like Unreal Engine, they're doing concerts on their Fortnite platform. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. You also have North being acquired by Google, so Google's making some strides there.

Canada 78

Canada Unity Magic Leap AR 78

XR for Business Podcast

SEPTEMBER 29, 2020

And then if you take things like Unreal Engine, they're doing concerts on their Fortnite platform. Now, if you look at something like game engines, for example, Unity and Unreal, they've been established for many, many years. You also have North being acquired by Google, so Google's making some strides there.

Canada 60

Canada Unity Magic Leap AR 60

XR for Business Podcast

DECEMBER 29, 2020

And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. And Apple also earlier this year acquired NextVR, which-- that company has all the licensing rights to real-time capture in 360 of NASCAR, and NBA, and all of the other sports. But then you look at Unreal. Golf, I think.

Machine Learning 78

Machine Learning Education Apple Technology 78