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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

You can imagine the potential of such a tool when combined with a mixed reality headset (you could change some furniture in your house, or re-create a virtual environment that has the same shape as your room). Microsoft will for sure keep pushing for immersive realities and “the metaverse”, but in a completely different way.

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

The “TendAR” augmented reality experience creates a virtual fish for players, capable of interacting with the real world through the user’s camera. Respawn Entertainment and Unity. Following a successful experience with Unity Hybrid Scaling for Apex Legends, Respawn decided to work with Unity once again on its new immersive experience.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do. Cameron: So, I'll start with the software side of it.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do. Cameron: So, I'll start with the software side of it.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do. Cameron: So, I'll start with the software side of it.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The way that VR works, you can both be in the same virtual environment, working on the same virtual engine, and actually doing call-outs and instructing each other. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do. Cameron: So, I'll start with the software side of it.