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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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The XR Week Peek (2021.05.17): HTC announces Vive Pro 2 and Vive Focus 3, PSVR 2 to feature eye tracking, and more!

The Ghost Howls

Oculus Quest 2 has disappeared from all Amazon EU websites. Kudos to Shachar Weis for discovering this: he told me about this news, and I have verified that it has disappeared completely from Amazon Italy and Amazon France, while some Redditors confirmed that the same holds for Amazon UK.

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Project Caliper: the journey of prototyping optimal controllers for VR

The Ghost Howls

Recently, Valve announced delays to their new Steam Deck handheld, whilst Megadodo Games announced a delayed, limited production run of their DecaGear before leaving the hardware market completely. I considered the Valve Index controllers a very reasonable price at £129.50

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XR Podcast Hosts Unite, with Voices of VR Podcast’s Kent Bye – Part 1

XR for Business Podcast

So another big area that I’m seeing sort of early indication with, especially when I went to the Laval Virtual in France — it’s an expo that’s going for the last 21 years — this concept of open innovation. So collaboration and communication. Remote assist is another sort of separate thing. But once the WebXR 2.0

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XR Podcast Hosts Unite, with Voices of VR Podcast's Kent Bye - Part 1

XR for Business Podcast

So another big area that I'm seeing sort of early indication with, especially when I went to the Laval Virtual in France -- it's an expo that's going for the last 21 years -- this concept of open innovation. We've got AR platforms being hosted by Amazon, by Facebook, by Snapchat, where you can develop your own AR lenses.

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XR Podcast Hosts Unite, with Voices of VR Podcast’s Kent Bye – Part 1

XR for Business Podcast

So another big area that I’m seeing sort of early indication with, especially when I went to the Laval Virtual in France — it’s an expo that’s going for the last 21 years — this concept of open innovation. So collaboration and communication. Remote assist is another sort of separate thing. But once the WebXR 2.0

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The YouTube of 3D Models, with Sketchfab CEO Alban Denoyel

XR for Business Podcast

He’s a graduate from the ESSEC Business School in Paris, France. And I don’t know if that’s the hardware’s catching up, or the bandwidth, or whatever, but I would assume it’s combination of hardware, the bandwidth, the Wi-Fi, and also your techniques for loading these really quickly. Alban: Yep.