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Apple Positions New iMac Pro for VR Development, Available Starting Thursday

Road to VR

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. Two of the latest listings suggest the company is exploring VR video codecs and file formats. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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The VRScout Report – The Week in VR Review

VRScout

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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The XR Week Peek (2021.02.22): Samsung AR glasses leaked, Kura price revealed, and much more!

The Ghost Howls

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! Even if they are just concept videos, they are a massive piece of news anyway. I wonder if something similar could be employed for 360 videos….

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Final Cut Pro X Arrives With 360 VR Video Editing

VRScout

View your 360° video projects in realtime on a HTC Vive. During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development.

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Bungee Jumping with Untethered VR, featuring Happy Finish’s Daniel Cheetham

XR for Business Podcast

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. As we know, some of the big guys -- including Apple -- are really not far from market. And I won't talk anymore about that.