2014 Data Magic Leap Sony 
EnterpriseWear
AUGUST 1, 2018
In IATA’s 2017 Global Passenger Survey, 85% of those surveyed indicated they would be willing to give up more personal data in exchange for faster process checks and more personalized service at the airport. This made for a new way of visualizing and analyzing the airport’s complex operational data (aircraft movement, retail analytics, etc.)
UploadVR Between Realities podcast
MAY 4, 2017
Google and Sony both have intellectual property around waveguide designs similar in nature. Magic Leap. For a secretive company, we can learn a lot about Magic Leap from their patent filings and acquisitions, namely that they launched without a clear path to executing their vision. The devil is in the details.
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ARPost
JUNE 6, 2023
Best Collaboration Tool Sony Electronics Head of XR Business Development Thaisa Yamamura was “honored to present” the Auggie Award for Best Collaboration Tool. She also presented the winner with a 15.6in Sony Spatial Reality Display. We’re just so happy. With competition like Move.ai and Avataar , it was a tough field.
The Ghost Howls
APRIL 7, 2023
This is why I stopped believing the forecasts of the “market analysts”: usually they just fit a linear or exponential curve to some current data … it’s like the followed a few lessons of algebra and created a profession out of it. And after that, there will be something else. Rinse and repeat. We need something more.
Upload VR
OCTOBER 26, 2022
It was first widely shipped in PlayStation VR, and Sony still uses it for PSVR 2. HoloLens 2, Magic Leap 2, iPhone Pro, and iPad Pro automatically scan your room and create a 3D mesh, which apps leverage for collision and occlusion between virtual and real objects. Halo straps put all the pressure against your upper forehead.
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