VRScout

MAY 4, 2017

When it comes to changing the game for XR, Unity Technologies just can’t stop. Vision Summit 2017— Unity’s VR/AR-centric industry conference held this Monday and Tuesday at the Loews Hotel in Hollywood—doubled down on this push in a dramatic way. “We Google Tango with Unity. Mixed Reality Goes Big League.

Unity 295

Unity AR 360 Video Conference 295

VRScout

MAY 30, 2017

Air New Zealand is one airlines provider that is testing how the Microsoft Hololens can help improve in-flight customer service. Releasing a simple 360 video as a marketing ploy is old news these days, so it’s refreshing when companies embrace VR to enhance their experiential brand activations in unique ways.

New Zealand 151

New Zealand Magic Leap Japan San Francisco 151

VRScout

JUNE 10, 2016

In 2014, Snapchat paid $15M for Vergence Labs, a company experimenting with augmented reality and whose notable product was Epiphany Eyewear – a stylish pair of smartglasses that could possibly lay the groundwork for an eventual Snapchat augmented reality device. Facebook Enables Native 360 Photos.

Augmented Reality 150

Augmented Reality HTC Google Seattle 150