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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

Strategy 307
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Oculus CTO John Carmack Talks Immersive Technology On The Joe Rogan Podcast

VRScout

It was a fairly engaging conversation, during which Rogan remained uncharacteristically quiet as Carmack dove into each new topic with considerable detail; not a huge surprise considering Rogan’s well-known love of Quake and DOOM , two video games in which Carmack served as lead programmer. . Image Credit: Joe Rogan Experience. [

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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

. “While there was clear demand coming primarily from technology enthusiasts, what became readily apparent were the use cases for enterprise users across multiple verticals and for consumers with gaming and content consumption.

AR 250
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Magic Leap Could be a Great Strategic Acquisition

VRWorld

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. Enter Magic Leap. Kinect version 2.0

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Only instead of for games, you’re doing it for learning. And we took that company to $250-million between 2008, 2009 to 2011. So is, I think, Microsoft with Hololens. So this was before Oculus.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But we managed to navigate those water until I would say 2011, 2012, when the hardware became available for mobile devices. Only instead of for games, you’re doing it for learning. And we took that company to $250-million between 2008, 2009 to 2011. So is, I think, Microsoft with Hololens. So this was before Oculus.

AR 78
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Retraining for a Post-Retirement World with VRVoice’s Bob Fine

XR for Business Podcast

In 2011, Bob launched the only printed magazine covering social media, The Social Media Monthly. Huge, huge gaming conference. One my the reasons I started looking at VR again in 2016 was because of that video gaming interest. ” The prices might still be a little bit high, but the quality of the gaming was there already.