Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 197

Apple Hand tracking AR Virtual Reality 197

VRWorld

DECEMBER 6, 2017

is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. If you recall Google’s “Glass” project from a few years back (which included very limited shipments of Google Glasses), Lumus works on similar hardware and has been doing so for quite a while.

Apple 49

Apple AR Augmented Reality 49

AR Insider

OCTOBER 31, 2019

The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Insane, yet companies are mapping it already.

Magic Leap 156

Magic Leap AR Microsoft Apple 156

XR Today - Augmented Reality tag

AUGUST 2, 2023

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers.

AR 67

AR Apple Eye Tracking 67

AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Think of it like primitive iPhone apps circa 2008, before we got Waze, Foursquare and Uber.

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Wearables Hardware Exercises AR 285

AR Insider

NOVEMBER 29, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constellation of wearables fits another key Apple M.O.:

Wearables 203

Wearables AR Apple Exercises 203

AR Insider

JULY 31, 2019

And it wasn’t till a year later in 2008, that there was even an app store…. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. And a constelation of wearables fits another key Apple M.O.:

AR 151

AR Wearables Apple Microsoft 151