Tennessee Tools Virtual Reality Virtual World 
XR Today - Virtual Reality
OCTOBER 4, 2023
Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.
XR Today - Mixed Reality tag
OCTOBER 11, 2023
We’re now in the immersive world, which involves things like augmented reality (AR), the more immersive virtual reality (VR), and all these different ways of explaining what you’re looking at. Every time we design a virtual world, we are able to set these things up as part of our business plan.
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